Doe Deere is known as Xenia, and she is the creator of the Lime Crime cosmetics line that features unbelievably brash colors and styles. She is a warrior goddess who believes in the empowerment of women, and she has fought off a constant barrage of negative comments online. She is the first in a long line of cosmetics executives who founded their businesses online, and she has become a beacon of hope for women who want to succeed online without a technical education.
#1: How Does A Lady Deal With Bad Buzz?
The bad buzz surrounding Doe Deere and her Lime Crime business on doedeere.com has circulated almost nonstop since her business began. Online complaints seem to grow as she grows her business, but Doe does not seem concerned. She offers a great message for women who are managing their own businesses. Doe says that all the negative people online are just a handful who are all saying the same things. There is nothing she can do about the people who hate her business, and she has no plans to fire back at those people.
#2: She Drew A Line In The Stand
Recent allegations surfaced about Doe and the manufacturing process used to create her cosmetics. Some people have alleged that her cosmetics are repackaged versions of a wholesaler’s cosmetics, and Doe responded in perfect fashion. She hosts a blog where she writes and posts videos, and she posted information to the Lime Crime website in response to her detractors. Doe proceeded to make eyeshadow and lipstick in the video proving that she knows how cosmetics are made, and she did so with foppish aplomb.
#3: Doe Plans To Beat The Naysayers
Doe’s plan to beat her naysayers includes a way of playing at their own game. Doe knows that people will always dislike her products, and she cannot stop the small percentage of population who dislikes her. She plans to document everything she makes, and she will carefully guard the formulas and manufacturers she uses. Her trade secrets are her own, and she is wise enough to not be sucked in by a tidal wave of bad publicity. The controversy was created by someone, but the message for women is empowering. Doe wants women to do their own thing without worrying about what other people are doing.
#4: What Is “Statement Makeup”?
Doe says that she makes statement makeup for the young and young at heart. She is the kind of person who will wear these clothes and makeup until the day she dies, and she is taking a page out of the book of fashion icon Betsey Johnson. Doe is a rebel in her own industry, and she is attracting bad publicity because she takes her brand seriously. Any woman who wants to strike on her own with a new business or venture must watch what Doe is doing, and we can all learn from her immense gifts. Lime Crime is a counterculture revolution that allows women to take back their power.