Kobain

A Nirvana Lover's Musical Journal

Category Posts : Fashion

Stories of Success: The Triumph of Don Ressler and Adam Goldenberg

Fashion / November 20, 2017 / No Comments

Techstyle Fashion group might not be a name that you recognize, but it is a company that is behind many of the most prestigious brands in the fashion world, including Fabletics. They are the owners of ShoeDazzle, Fabletics, and JustFab, among other partnerships and enterprises under their wings. This group was created by Adam Goldenberg and Don Ressler, two entrepreneurs who found a great niche to explore that was not being developed correctly. The team that they created together is nowadays worth billions, and the primary reason for their success is the way they handled the fashion business and how they approach their customers with genius strategies. To understand their …..

Read Article

Fabletics – Bringing Fab to Activewear and E-commerce

Fashion / July 6, 2017 / No Comments

In the world of e-commerce, competition is fierce from the retailer’s perspective. With the growing use of technology as a tool to comparison shop, online shoppers eventual settle on online stores that offer the lowest prices for the best value and brands. Think Amazon. Succeeding in the e-commerce world requires retailers to embrace the use of big data that is integrated with innovative thinking.   “Webrooming” or “reverse showrooming” is one such innovative use of data. In this strategy, retailers drive customers to physical locations to make purchases. While historically, shoppers visited bricks-and-mortar stores for their shopping needs, research shows that the new trend has customers visiting stores then completing …..

Read Article

Lime Crimes New Velvetines

Beauty ProductsFashion / April 17, 2017 / No Comments

Lime Crime is an amazing and revolutionary makeup company that is quickly changing the way that millions of people view makeup. Lime Crime is a company that specializes in bold and bright colors that are guaranteed to get the person wearing the makeup a lot of attention. Their belief is that makeup is a way to show one’s creativity and represents their current mood. For example, one day you might feel like a Goth chick and wear a lot of black liner and heavy eyeshadow with dark nails. The next day, you might feel like a punk rocker and wear a lot of pastel colors on your eyes, cheeks, and …..

Read Article

Fabletics Has A Firm Understanding Of The Fashion Trends That Consumers Desire.

Fashion / March 24, 2017 / No Comments

The average public consumer has been under the false ideology that whenever a product in the department stores is listed with a high price tag, that this was somehow connected to the product’s standard of quality also being high. The consumer also used to believe strongly that if a product in the department store was featured with a very low price tag, that this also correlated to the items quality being very low. Neither of these presumptions pertaining to quality are actually feasible in today’s world of rapidly produced, globally available merchandise.   Due to a recent economical depression, the consumer of today has had to endure a shift in …..

Read Article