Jose Auriemo Neto Brings Luxury to the People of Brazil
The image of Brazil has always been of the highest levels of luxury along the sun-kissed beaches of this South American nation which has built its national brand on the opulent lifestyle of Rio de Janeiro’s beaches. One of those who can be given a great deal of credit for enhancing the image of opulence and luxury of Brazil through the high-quality deals he has struck to market and retail many of the world’s leading luxury brands seen as aspirational for many consumers.
As the President of the giant JHSF real estate brand, Jose Auriemo Neto has become a figure well known across the world for the success he has achieved since joining the brand in 1993; Jose Auriemo Neto made his first splash on the real estate and retail sectors in 1997 with the launch of the Parkbem company located in the parking lot industry. The development of this parking lot-based company only added to the success the executive was achieving but did not place any limits on the move into the retail sector in Brazil. Learn more about him click here.
The Services Department of JHSF was soon placed in the hands of Jose Auriemo Neto which he expanded to include a series of deals made with Europe-based luxury brands which had yet to make a major impact on the retail sector of Brazil. In 1998, the initial deal allowing JHSF and Jose Auriemo Neto to enter the retail market with the development of the company’s first shopping mall, Shopping Santa Cruz.
Jose Auriemo Neto has never lost the desire to develop the luxury retail market in Brazil and signed the first deal from JHSF in 2009 to bring the Hermes, Jimmy Choo, and Pucci brands under the control of JHSF in Brazil. The development of the luxury retail market develops apace for Jose Airemo Neto with the decision to enter a partnership with Valentino to open the brands first stores in Brazil under the leadership of JHSF.