Stories of Success: The Triumph of Don Ressler and Adam Goldenberg
Techstyle Fashion group might not be a name that you recognize, but it is a company that is behind many of the most prestigious brands in the fashion world, including Fabletics. They are the owners of ShoeDazzle, Fabletics, and JustFab, among other partnerships and enterprises under their wings.
This group was created by Adam Goldenberg and Don Ressler, two entrepreneurs who found a great niche to explore that was not being developed correctly. The team that they created together is nowadays worth billions, and the primary reason for their success is the way they handled the fashion business and how they approach their customers with genius strategies.
To understand their success, you have to know about their backstories.
Don Ressler and Adam Goldenberg had different routes that led to the same destiny. Don Ressler was the owner of the website FitnessHeaven.com, which was later sold to Intermix Media. Adam Goldenberg was the owner of a company, and he entered the entrepreneurship world when he was only fifteen. His first company, already successful, was named Gamers Alliance, and it was also bought by Intermix.
Don Ressler, after having his website sold for quite a lot of money, was already in the online world raising businesses and creating a reputation for himself. Adam Goldenberg was in a different kind of objective: He was working hard and studying to become a successful businessman and company manager, which would then lead him to the position of Vice President of Intermix Media. By the age of twenty, five years after creating his first company, he was already the CEO of Intermix. It was at that company that Don Ressler and Adam Goldenberg became acquainted and decided to create a business together.
Their first business together was called “Intelligent Beauty,” and they both founded that brand in 2006, many years before they had their idea for JustFab and the Techstyle Fashion group. Being the former owner of the website FitnessHeaven.com, Don Ressler had the knowledge of the fashion industry, and Adam had the experience in managing businesses and corporations.
Their first few ideas did not skyrocket as much as the two entrepreneurs would’ve liked them to, but those small businesses were leading the duo to the creation of their first multi-millionaire idea.
Because of Don Ressler’s knowledge of the online environment, he realized that there was a way to create an online business that wasn’t being explored as much.
It was in the online world that their companies JustFab and Fabletics shined. With incredible marketing and a very high reputation with their customer base, coupled with great fabric, good product quality and lots of variety, led the duo to the foundation of some of the most influential brands in the fashion world today.